This project focused primarily on typography within title sequence design. My essay explored the broader scope of the history behind title sequences, offering an insight into how the credits have evolved from the Saul Bass era to today’s contemporary design style.
Baker Street Sans is the result of an extensive study of forensic science in BBC’s Sherlock. With structural elements from Helvetica, the letterforms appear as a standard Sans Serif typeface. However, upon closer inspection, a complex halftone pattern defines the texture of the glyphs. BSS’s bold, heavy weight makes it perfect for large display publications and screen based design. Whilst the typeface may appear hand-stamped, there is a complex pattern that indicates the meticulous attention to detail.

The reason for designing this project is to promote eye-catching title sequence design. At the moment, streaming services are dictating how viewer’s consume media, promoting a ‘serial skipping’ behaviour that encourages the audience to skip past the title sequence.