Baker Street Sans is the result of an extensive study of forensic science in BBC’s Sherlock. With structural elements from Helvetica, the letterforms appear as a standard Sans Serif typeface. However, upon closer inspection, a complex halftone pattern defines the texture of the glyphs. BSS’s bold, heavy weight makes it perfect for large display publications and screen based design. Whilst the typeface may appear hand-stamped, there is a complex pattern that indicates the meticulous attention to detail.
The reason for designing this project is to promote eye-catching title sequence design. At the moment, streaming services are dictating how viewer’s consume media, promoting a ‘serial skipping’ behaviour that encourages the audience to skip past the title sequence.